Women’s Initiative : Stories of Women Entrepreneurs (Full)
Skills:Marketing, Micro Documentary
Women’s Initiative for Employment needed a video nimble enough for multiple contexts: to tell their organization story, inspire cash donations and support, screen at their annual gala fundraiser and be ripe for online distribution.
After interviewing several entrepreneurs who had gone through the Women’s Initiative program, a couple common themes kept surfacing – Women’s Initiative was the experience that changed their lives and made launching their business possible. Even more amazing, Women’s Initiative entrepreneurs continued the ripple effect by empowering those around them, creating jobs and giving back to the local economy! To tell the story more dimensionally, we added a twist to the micro documentary style and integrated statistics and a call to action as part of the organizational impact story. We wanted to invite audiences to not only be in awe and inspired by these women entrepreneurs and Women’s Initiative, but also to invite viewers to be part of shaping this profound story. Don’t you want to be part of this change? We certainly do!
Creative Lead, Producer, Writer, Editor, Camera: Kirthi Nath
Lighting (Indoor Shoot): Tupac Saavedra
Music: Chris Runde